From a recent article published by M4B Marketing:
When analyzing your sales performance consider the following:
- Pricing changes eg. price increases or discounting
- Competitors – competitors entering or exiting the market
- New product or service launch growing sales
- New product or service cannibalizing existing product or service sales
- Customers moving between products or services
- Changes in customer demand eg. increasing or decreasing
- The segments and distribution channels you operate in