Dashboards vs. Reports – What do they offer and which do I need?

Companies are collecting oceans of data, and struggle with transforming it into usable information. Most businesses focus on two methods of sharing data - the report and the dashboard. While these two terms mean many things to many people, it is important to understand what these terms mean and how the report and dashboard have similar features but they are not the same thing.

What is a Report?

A report is meant to be used to gather detailed intelligence on the operations within an organization, thus a report can be either very broadly covering a wide scope of related information, or narrowly focusing on details of a single item, purpose, or event. All of this information, while presented in a report, is meant to be a snapshot in time.

Quite often, a report is built within the ERP system itself and often is constrained by the graphical and user limitations within the ERP. More often than not, large amounts of data are exported to Excel where added features allow for better manipulation of the data to a format that is digestible by users. Regardless, the data is only valid for that moment and time.

What is a Dashboard?

A dashboard is a graphical interface that provides at-a-glance views revolving around answering a central question. For example, an executive may ask you for up-to-the-minute details on "how the business is doing?". The answer to that question is as complex as the organizational structure of the company, but it is probably very simply measured with approximately 10 metrics. Those 10 metrics can likely be analyzed in chart form, and can and should be combined into one chart when the numbers are relatable or are on a similar scale. All these things should be considered when building a dashboard.

Dashboards, similar to the one in your vehicle, display critical data. Imagine driving down the road and having to push a bunch of buttons to find out how much fuel you have left, or having to pull over and pop the hood to check the oil pressure. It would be dangerous and a waste of your precious time. Your car's control panel or dashboard displays the most crucial information in an easy-to-use, graphical way.

How do Dashboards and Reports differ?

First, a report contains much more detailed information. Where a dashboard might provide a CEO with information on how the entire company’s sales are progressing, a corresponding report will give the CFO or VP of Sales the ability to see how each sales region or even salesperson is performing and make leadership decisions. Just like responsibility, data will get more granular as the organizational hierarchy goes down. The C-Suite might be interested in the detailed data, but for seeing a snapshot of high-level information, the dashboard is the desired mode.

Second, a report is much longer than a dashboard. Not only in the amount of detail but also visually. Tables and charts that live within a report can take up many pages. Furthermore, a report will likely require the reader to scroll through many screens or click from page to page.

A dashboard should confine its display to a single screen with no need for scrolling or switching among multiple screens. Something powerful happens when we see things together, all within eye span. Likewise, something critical is compromised when we lose sight of some data by scrolling or switching to another screen to see other data.

When an individual dashboard has so much information on it that scrolling is required, the power of the dashboard is diminished because the information that lives there is intended to be viewed together. Each piece of information on the dashboard is meant to give the reader the ability to answer part of the central question of the dashboard. These charts combine to answer the question, so if the reader can’t see them together, making them work together is much more difficult.

To sum it up, a report is a more detailed collection of tables, charts, and graphs and it is used for a much more detailed, full analysis while a dashboard is used for monitoring what is going on. The behavior of the pieces that make up dashboards and reports are similar, but their makeup itself is different. A dashboard answers a question in a single view and a report provides information. Put in another way, the report can provide a more detailed view of the information that is presented on a dashboard.

With dashboards, you can empower your entire team with data insights in real-time information, so your data is never stale. Users can create and share custom views of your data on the fly, in minutes.

With powerful Dashboards, you can:

Create pie charts, graphs, interactive maps, and more with just a few clicks.
Build a dashboard once and make it instantly available on any device.
Tell a story with your data with your own custom layouts, colors, and commentary—all with no coding and changes available instantly to users.
Know you always have current reports with real-time data updates.
Access your dashboards from anywhere–computer, tablet, or phone.